Franchise News: Woman Executive Purchases Fitness Franchise Apr 9, 2007
Posted on Thursday, November 29 @ Central Standard Time by admin
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On Tuesday, April 3rd, Linda Burzynski, CFE, closed on the purchase of Liberty Fitness Holdings, LLC. By forming a separate LLC with the support of financial backers, Burzynski purchased the company from Concentric Equity Partners and the current investment group.
Contact: Sherry McHale, (512) 623-3660 or sherry@libertyfitness.com
FOR IMMEDIATE RELEASE
Woman Executive Purchases Fitness Franchise
CEO & President Burzynski Buys Liberty Fitness
AUSTIN, TX (April 9, 2007) – On Tuesday, April 3rd, Linda Burzynski, CFE, closed on
the purchase of Liberty Fitness Holdings, LLC. By forming a separate LLC with the
support of financial backers, Burzynski purchased the company from Concentric Equity
Partners and the current investment group.
“This amazing and obvious next step in developing the Liberty Fitness business is
occurring because I am standing on the shoulders of giants. The team at our home
office, our franchisees, area developers and financial backers has all helped to make
this purchase possible,” said Burzynski.
Since Burzynski was appointed CEO of Liberty Fitness in 2005, the franchise has added
six area developers who are contracted to open 200 clubs in five years, formed
significant alliances with Nike and Polar, and added a weight-loss system to their
business model.
“Our passion to significantly impact women’s health through our approach to fitness,
weight loss and wellness (all under one roof in a beautiful spa-like setting) is fueling the
desire to continue the company’s positive growth momentum,” said Burzynski.
Prior to joining Liberty Fitness, Burzynski was the CEO of CM IT Solutions. She also
served as president and COO of Molly Maid, Inc., and before that, was senior vice
president of operations of Interiors by Decorating Den.
In 2007, Enterprising Women magazine inducted Burzynski into its Hall of Fame, a
distinguished honor for women who have devoted a lifetime to building dynamic
businesses and have given back to others in many ways. Also, the Women’s Franchise
Committee selected Burzynski to receive its 2007 Crystal Compass, which honors
individuals who have made significant contributions through leadership within their
franchise organizations, franchise communities or the communities in which they live.
In 2006, Burzynski was named chairwoman of the Business Women's Network, a
Washington, D.C.-based company providing information and resources for women
entrepreneurs and business people. She is responsible for business planning and
development of memberships, sponsorships, events, publications and speakers, and
also serves as one of the key speakers for the network.
Burzynski is also the 1998 recipient of IFA’s Bonny LeVine Award, which honors
individuals who advance the cause of women in franchising. She is a trustee of the IFA
Educational Foundation and past chairwoman of the ICFE Board of Governors.
Burzynski is an advisor to MicroClinics, a non-profit organization whose mission is to
provide critical and basic health care to the sick and poor of Ghana using the model of
franchising to open quality health-care clinics throughout the country.
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About Liberty Fitness Women’s Health Club
Liberty Fitness distinguishes itself in the fitness, weight loss and wellness industries as
the only club that offers a holistic approach to women’s health under one roof. Liberty
Fitness combines this total body approach in a supportive, spa-like setting. Founded in
2002, Liberty Fitness has 40 independently owned and operated clubs in 16 states. In
addition to a 30-minute circuit training workout featuring adjustable, hydraulic strengthtraining
equipment, Liberty Fitness club members have access to free fitness instruction,
cardio equipment, Yoga and Pilates classes, sauna and massage amenities, and new
technology from Polar BodyAge that provides the ability to set body-specific workout
goals and monitor workout results. At the core of these amenities is Liberty Fitness'
proprietary five-phase weight loss program, designed by nutrition and diet
experts. Guided by routine one-on-one counseling, members follow healthy meal
plans that combine "real" foods with delicious, club-exclusive dietary supplements.
Liberty Fitness owners and employees share a common vision to help women
everywhere lead healthier, happier lives. To find out more about membership or
franchise opportunities, visit www.libertyfitness.com
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